Sam Bompas and Harry Parr first came to prominence through their expertise in jelly-making, but the business rapidly grew into a fully-fledged creative studio offering food and drink design, brand consultancy and immersive experiences across a diverse number of industries. Sam focuses on storytelling, and underlying narratives that define the experiences he and his team create. The team explore the idea of gastronomical experiences around the world including stories from the Incense Road in AlUla’ and an exploratory British menu of a carefully designed and curated AI experience, created by a diverse melting pot of UK visionaries presented in New York. Join us for a fantastic insight into the vision and legacy of an architect of taste, Sam Bompas.