Study with In Pursuit of Luxury
Join us virtually from anywhere in the world…
or at one of our partner institutions in the UK, Europe or North America
This programme consists of a series of standalone experiential courses of study focused on the luxury industry, offered from May to September, and consisting of a variety of integrated in person and virtual courses, workshops, projects and excursions. The in person courses take place in London, New York, Milan and Zurich.
Course content will be augmented by experiential and site-specific learning opportunities and will be taught by industry experts in entrepreneurship. Students will have access to professors from Politecnico di Milano, ZHAW School of Management and Law Center for Culture & Creativity in International Business, the Murray Koppelman School of Business at Brooklyn College, the University of Hertfordshire and industry practitioners from Italy, Switzerland, the US and UK. Classes will take place online and in person.
Course content and topics will consider business models of global luxury brands and smaller enterprises including start-ups. Management practices from the more traditional to the highly innovative will be analysed to identify effective business strategies. Firms within the fashion and jewellery sector will be a particular focus of the course. Students will be exposed a variety of areas within business including finance, management, marketing and legal matters. Virtual visits will be organised to companies where students will have a chance to meet a wide range of professionals within their work environments, ranging from executives, programmers, designers, architects and craftspeople. Students will work throughout the course in teams to complete a project focused on one of the core themes. The final project will encompass business planning, design and social media components.
Students are required to successfully complete the programme to receive a Certificate of Completion in Luxury Entrepreneurship from our international partners.
For access to the entire course programme, please click here to create an account.