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As a child Raffaella spent a lot of time watching her father preparing the embroidery, organizing all the materials for the embroiderers, making technical artworks and checking the finished work for some of the biggest fashion houses in the world. She was well prepared for the world of fashion despite this not being her initial career choice. She, however decided to join her father at the family company in 1996 and took over as MD in 2020. Her collaborations include Giorgio Armani, Etro, Versace, Valentino and Dolce Gabbana. Inspired by her father’s love of embroidery she continues to innovate in a world defined by craftsmanship.