Having been at the forefront of women’s’ fashion for almost three decades, Jo Hooper has worked as a buying director and design director for some of the largest retailers including Freemans Debenhams and John Lewis. Her newish venture, NRBY, focuses on women who more than ever are working from home or part-time and are not always looking for clothes that are about the 9-5 or the big event. Jo has always been attracted to the Japanese concept of one-mile wear and set out to create exactly that: looking good, feeling good clothes in beautiful natural fabrics. We chat about her approach to fashion, the changing fashion landscape, and of course luxury.