In Pursuit of Luxury
In conversation with Bijou Abiola
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Bijou Abiola – Director of Consumer Insights L’Oreal Luxe.

Bijou is a proven innovator with over 10 years of driving growth in customer-centric businesses through creative strategies and compelling storytelling. Developing omni channel businesses for brands like Dior, Chanel, Bobbi Brown, Ralph Lauren and DVF, her collective experience across multiple retail categories produced a differentiation strategy that delivered over $220M in sales for a major department store in the U.S. In her current role, she partners with business leaders within L’Oréal’s Luxe division to convert data-driven insights into actionable customer acquisition and retention strategies.