Crafting Luxury On-Line Conference Programme

26 May – 13:00 to 18:30 UK time

27 May – 13:00 to 18:30 UK time

Please note that all times are UK time BST

We are delighted to announce our On-Line Programme

Day 1

13:00 – 13:30 Welcome and Introduction

13:30 – 14:15 Fashion in Process: 4.0 Artisanship – Anastasia Pistofidou + Enrico Bassi + Francesco Perego + Paola Bertola – Chaired by Daria Casciani

Focusing on the impact of Industry 4.0, such as Big Data and Artificial Intelligence (AI), advanced manufacturing (AM) and digital fabrication (DF), and collaborative robotics (CR) on the design and manufacturing processes ​of high-end fashion and luxury craftsmanship. The discussion will highlight opportunities in creativity, quality, products’ uniqueness, and sustainability, along with limitations and barriers to successful uptake. 

14:15 – 15:05 – Paper session 1

  • Nigel Lezama – Canadian Critical Luxury Studies. Decentring Luxury
  • Sofia Papakonstantinou – The eternal return of the ancient Greek dress in contemporary luxury fashion

15:05 – 15:20 – Break

15:20 – 16:00 – Crafting Luxury – Mark Bloomfield + Shaun Borstrock + Silvio Carta + Veronica Manlow – Chaired by James Campbell

Crafting Luxury considers work within the field of luxury and luxury brands, encompassing established companies with a long heritage: from conglomerates and small independents to ‘new’ luxury and emerging models with innovative practices. It examines the industry structures with respect to production, as well as the hierarchies that exist, and the impact these have on both internal and external perceptions of luxury, from the makers to the sellers and consumers alike. Attention is also given to the working structures of the ateliers, production facilities, origin of materials, manufacture and the impact of technology on consumption, the retail environment and sales, all providing a true insider’s view of this complex world.

16:00 – 17:30 – Paper session 2

  • Federica Vacca – (Arche)typical Sardinia. Exploring a new craft design paradigm.
  • Fabio Duma – Artisan Influencers & the Role of Craftsmanship in the Future of Luxury – The Case of Young Bespoke Tailors in Italy
  • Chara Itoka – When Craftsmanship is Synonymous with Luxury: African Fashion Brands Building the Creative Sector at the Intersection of Artisanry & Luxury
  • Mark Joseph O’Connell – Arc’teryx & the Luxury of Disruption: Sustainable Drivers of a Fashionable Brand
  • Ivan Coste-Maniere – From “organic luxury” to “synthetic lab grown” retail

17:30 Conclusion.

Day 2

13:00 – 14:00 Welcome


Key NoteEugenia Paulicelli – Looking Back, Looking Forward: the Rhythms of Fashion

14:00 – 15:00 – Luxury Studies: In Pursuit of Luxury Journal 1.1 – Kenneth Appiah–Nimo + Christopher   Berry + Shaun Borstrock + Patrick Mathieu + Preeti Rajaprakasam – Chaired by John Armitage

We are delighted to present the contributors to the inaugural issue of Luxury Studies: The In Pursuit of Luxury Journal to our community. In Pursuit of Luxury’s (IPOL) goal is focused on creating opportunities for dialogue between practitioners and academics whose areas of practice and research encompass the very broad area of luxury. Our approach is to encourage debate from all sectors of the luxury and luxury brands market including but not limited to fashion, travel, product design, architecture, technology, labour practices, the environment, blockchain, sustainability, circular economy, craftsmanship, automotive, horology and aeronautical. Furthermore, we are driven by cross disciplinary collaboration, something that we believe adds value to the luxury proposition. We believe that the IPOL journal will advance the field of luxury studies through the inclusion of voices from practitioners and experts. Divergent industries and academic thought collide to generate meaningful, and powerful debate around pertinent topics related to luxury studies.

15:00 – 15:15 – Break

15:15 – 16:30 – Paper session 3

  • Federica Carlotto – Circular Fashion Consumption: evolving and contrasting temporal features
  • Erminia D’Itria – Mitigating Climate Change: Implications and Strategies of Fashion Luxury Industry Climate Commitments.
  • Houssam Jedidi – Challenges and Opportunities in Luxury Research: Using Text Mining (TM) and Structural Topic Modeling (STM) to Explore, Structure and Review Extant Research
  • Paula von Wachenfeldt – Between the Real and the Kitsch. The Challenges of Luxury Brands on Social Media

16:30 – 17:30 – Phygital in Retail: Evolution and Opportunities – Alexander Åhnebrink + Claudia Baldi + Alexio Cassani + Valeria Iannilli – Chaired by Alessandra Spagnoli

Rooted in a context of deep digital and technological acceleration and changing consumption patterns, the fashion retail area is facing new challenges and transformations. During the panel, FoReSeE research centre – Forecasting Retail Service Experience research centre, Design Dept. Politecnico di Milano, currently being launched – will be presented. The following discussion will delve into what it means today to engage with the phygital dimension and its potentialities and impacts for a meaningful and valuable retail experience.

17:30 Conclusion