Luxury in the Age of Technology – On Line
In Collaboration with Politecnico di Milano
The IPOL 2021 conference focused on ‘Luxury in the Age of Technology’. The virtual event hosted speakers including internationally renowned designer Maria Grachvogel, Lydia Slater, Editor in Chief at Harper’s Bazaar, Kevin Bethune, Founder and Chief Creative Officer at Dreams. Design + Life, and Alireza Parandian, Head of Global Business Strategy Wearables at Materalise. We also hosted a variety of academic and industry panel debates exploring topics such as ‘Luxury and the circular economy’, ‘Visionary women’, Luxury and innovation, Luxury and technology and ‘Democratised Luxury’.
Politecnico di Milano, Materialise, Intellect Books, Design Observer, and All Saints supported the event.
The conference explored the role of technology in the creation of luxury experiences and products, through both an industry focused and academic lens.
The 2021 IPOL conference was held in collaboration with FiP – Fashion in Process, research laboratory at Design Department – Politecnico di Milano / co-chaired by Associate Professor, Dr Chiara Colombi
Our key questions for IPOL 2021 were:
- How is the luxury market changing?
- How is technology impacting on this change?
- How are luxury corporations adopting technology?
- How can innovation and technology play a strategic role in implementing a circular economic model?
- What is innovation?
- Why innovate?
Our four themes:
Luxury and Technology
This theme addresses technologies which impact on luxury, in terms of adoption, data acquisition, Artificial Intelligence (AI), Augmented Reality (AR), Virtual Reality (VR), and social media.
Luxury and Innovation
How does innovation affect/impact/alter our experience and understanding of what constitutes luxury, including changes to the retail environment (physical and online), new forms of communication, branding, manufacture, materials, and craftsmanship.
Consideration of democratised luxury will include collaboration, supply chain, branding, the retail environment.
Luxury and the Circular Economy
Issues of social responsibility will inform this theme, including materials, distribution, manufacture, and the ethics and practices of sustainable luxury.