Federica Carlotto

Dr Federica Carlotto

Dr Federica Carlotto is the Course Leader of the “Art of Luxury” Programme at Sotheby’s Institute of Art and cultural strategist for businesses. 

Ph.D in Fashion Sociology and MBA in Luxury Brand Management, Federica has worked as global sales representative for the multi-brand showroom Progetto Milano, managing the B2B sales for Armani, Philip Treacy, Sophia Kokosalaki, Hussein Chalayan. She has been marketing executive at Onward Kashiyama in Tokyo, where she was responsible for the business development of the “New Designer Fashion Grand Prix”. In academia, Federica has taken on managerial and teaching responsibilities in business-related subject areas: brand management, consumption behaviour, market analysis and strategy. Most recently, she has been Director of Research for Danzi Consulting.

Her academic research focuses on the cultural practices underpinning the consumption of luxury and fashion. In 2012, she has published Western Clothing and Identity Construction in Modern Japan, a monograph on the Japanese adoption of Western clothes; in 2018, she co-edited for Brill Engaging with Fashion- Perspectives on Communication, Education and Business. Federica is also contributor in edited volumes. The latest chapter on heritage storytelling has been featured on the Routledge volume Storytelling in Luxury Fashion: Brands, Visual Cultures, and Technologies. Other research outputs have been published in peer-reviewed journals (“Journal of Design, Business and Society ”, “The Society for Fashion Business”) and conference proceedings. 

Federica works on research projects for SMEs, start-ups, and boutique consultancies, and advises on retail experience, brand development, consumer behaviour. Among the latest brands she has collaborated with in independent projects are Quintessentially and Fortnum & Mason. 

Her insights have been featured in the international press (Elle Canada, la Repubblica, Artribune), and presented at the Market Research Society’s conferences and speaking events. Since 2017, she is judging panel member for the Transform Award Europe.